As I mentioned yesterday, KSE decided against changing the Colorado Rapids name to something involving Arsenal. As Soccer by Ives nicely words it, just call them the Colorado Boys Who Cried Wolf. It's an interesting soap opera that involves over the top PR and so-called leaks of a new web site branded as "Colorado Arsenal" at their new domain names such as http://www.coloradoarsenal.com. One thing that I haven't confirmed in the media is the relationship between Arsenal and Nike. If it's like the one Deloitte mentions that Barcelona and Nike have (it would stand to reason it is; but it's not for sure), it would mean that the image rights for Arsenal are owned by a joint venture between Arsenal and Nike. And if, as it appears, the Rapids were well down the road in changing their name it then begs the question as to how they didn't realize they would have to negotiate with this join venture and anticipate the problems they would face in getting Nike on board with the name change.